About Us


Jim Lund, founder of Hospitality Coaching & Consulting has over 35 years experience running successful restaurant and café businesses, at times in charge of up to 10 outlets at once. He began the coaching and restaurant management website in response to the needs of owners and managers working to establish successful businesses.

Jim has owned six successful restaurants since 1984, two of which he started from scratch- currently owning and a very successful restaurant on the Northern Beaches of Sydney, Australia.

Hospitality Coaching & Consulting is a team of hand-picked people who have many years of restaurant & café experience. They are highly trained in working in café/ restaurant environments but more importantly they have the skills and expertise to communicate with you about what your business needs.

What makes us different from other restaurant management websites?

We are a team of professionals who still work in the industry and who love to share the benefits of we have learned. Your business should be rewarding, both financially and personally. This is the kind of success we strive to help you achieve.

We offer services which include







When you contact us by phone or email we will respond to you quickly and personally.

If a café/restaurant loses a major player from its management team or its key kitchen staff or both rather than letting the business go into a tailspin, the team at Hospitality Coaching & Consulting can step in and keep things on track until a replacement is found. Our team can adapt to any circumstances quickly and with minimum fuss – keeping your business steady in a time of crisis. We can then help you avoid future crises by implementing programs such as effective waiter/waitress training.

We have a commonsense approach developed over years of working in the industry through good times and bad. We are specialists in quickly locating sources of pain for the business owner and providing practical solutions.

If you have read this far, it’s probably because you’re wondering if your business could benefit from professional advice.

If you are undecided about whether you need a business coach, it may help you to know that Jim practices what he preaches and has in the past benefited from the objectivity provided by a professional coach. As restaurant owners we don’t need to be told what to do but because of the all consuming nature of our work we sometimes need a fresh perspective and a sounding board for our business ideas. Top athletes, top performers and entertainers have always had coaches – now the most successful business people have coaches as well. Today the difference between two similar business people is likely to be that the more successful one will have a coach.

In other words; don’t ask whether you can afford a business coach, ask if you can afford not to have one. Email us here.